White Design features in the AJ

—December 4, 2014

White Design is proud to be one of the architects designing homes for a new pioneering custom- build scheme. The first plots will be sold in 2015 and the development in Cornwall aims to be complete by 2017.

Featured in the AJ Chris Brown, cheif exec of Igloo speaks about the new scheme;

'Custom build is radically different from self-build. It removes the hassle of finding a site, instructing an architect, getting planning permission and a specialist mortgage, and dealing with builders. It leaves the customer with the fun bit – being the client for the design of their special home.

Our approach is an adaption of a Dutch model with the customer at its heart. We start by providing the customer with support to finance the project and then, on a first come, first served basis, they choose their plot and, like buying a car, select from a number of home manufacturers, pick their model and customise it.

There’s a lot of science in this. We’ve to consider the home manufacturing economics, the potential for customers to experience paradox of choice while also requiring variety and understanding the market research on the proportion of customers who want different levels of customisation.

Design quality is important to custom builders, most of whom would not want to buy a speculatively built home from a volume housebuilder. Custom build widens the choice in the market and increases sales rates, numbers of new homes built per head of population, the energy efficiency of new homes and design quality.

This is likely to influence volume housebuilders to raise the quality of their offers, although there will probably always be a place, sadly, for the cheap-as-chips, undesigned, standard house type.'


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