Craig founded White Design with fellow director Linda Farrow in 1998. He has 28 years' experience in architectural practice in the UK and Europe and has been involved in low energy and sustainable design since the 1980s. A graduate of the Welsh School of Architecture and the Architectural Association, his approach to design is innovative and grounded in a thorough understanding of practical delivery.
Craig is a Design Advice consultant with the Carbon Trust and has worked on the UK's Low Carbon Buildings Programme. He is a board member of the Timber Research and Development Association and was Chair of Wood for Gold, helping the Olympic Delivery Authority to produce the 'Greenest Games Ever' for London 2012. He is a steering group member of the Technology Strategy Board and a trustee of Spike Island in Bristol.
Craig is a senior lecturer at the Department of Planning and Architecture at UWE, where he teaches architectural design with emphasis on the principles of sustainability. In 2010 Craig was appointed as a Visiting Fellow at the Systems Centre at the University of Bristol. He also leads White Design's Research into Practice agenda and has been involved in funded research projects in sustainable and low carbon design and construction.